UX PROCESS

STEP 1 : DEFINED USER PROBLEMS
I ran 6 sessions of unmoderated user-testings. The goal of testing was to hear and
to see what user pain points were when browsing our current category page.  

key takeaways:

“It is annoying that i can’t select multiple filter options at one time”
“It is not obvious for me that I can narrow down products by using filter function”
“When I selected filter attributes the results didn’t match with my choice, I am not sure the filter function is working properly.”
“ I hate to click into a product that i can’t buy”

STEP 2: COMPETITIVE ANALYSIS
It was important to learn how our competitors solved similar problems.  The overview I conducted covered this topic with questions of: Who is doing what / Are there any trends / Any cool features mobile-optimized? Most importantly, the analysis answered the question of what would work for us.

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STEP 3 : COLLABORATED WITH STAKEHOLDERS AND DEVELOPERS via DESIGN STUDIO
To align the direction of redesign cross organization, I held a design studio session with key stakeholders, developers and product managers. In this session I shared my research with them, and invited them to have a quick sketch session together. By the end of the design studio session we were ready to pursue step no.4, listed below:

  sketches from design studio session

sketches from design studio session

key takeaway from design studio:

Get all stakeholders to hear user pain points and aligned our vision of redesign. No more silos
Scope all users pain points into 3 separate release-start with improving filter experience
Lots of sketches

STEP 4: RAPID CONCEPTUAL WIREFRAMING, PROTOTYPING & USER TESTING
Transferred hand sketches and ideas from design studio to interactive wireframes.

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