BaubleBar: Responsive e-commerce
Task: Category page redesign
Overview: Redesign category page with the primary goal of increasing conversion and allow users to easily browse and find the products they want.
Load time decreased 40%
Bounce rate decreased 20%
Funnel conversion increased 45%
TheLadders Recruiter Responsive site
Task: Candidate profile page redesign
Overview: Recruiters often express concern that in order to read a job seeker’s information they have to download the resume because the thumbnail is too small to read.
By simplifying design layout, and using all real estate to show the resume, the Responsive Site project created site performance needed by the recruiter for its improved function and clarity before download.
J.P. Morgan Private Bank- iPad App for quarterly report
Task: iPad app design
Overview: Premium clients usually have a busy schedule, therefore being efficient is important for them.
This app allows users to jump to any section by tapping a keyword, giving them the option to navigate through highlighted sections only. The non-linear experience is a much more efficient way to read the important part of a report than a traditional PDF format.
J.P. Morgan Private Bank
Task: Responsive design
Overview: J.P. Morgan Private Bank wanted to create a responsive website for different regions. My design is consistent with the corporate branding as well as provides a modern and premium feeling in order to match the high-class private bank consumer’s profile.
Task : UX / UI design
Overview : iHeartRadio is an Internet radio platform owned by Clear Channel Broadcasting, Inc. The challenge is to maximize the iHeartRadio iPad app user experience by creating a design that builds on the iPhone presentation, and accounts for a larger screen size.
view more samples >
Task : Mobile App, Print Ads, Animated Banner
Overview : Western Union is an extensive money transfer service company. We co-operated with Morock, a main stream advertising agency, as well as other international agencies to develop integrated advertisement.
Task : Mobile App, Print Ad, Animated Banner, Social Media Website Banner
Overview : DISH is a satellite TV programming provider. I developed 360。communication messages over several years through different channels such as newspaper, DM, grassroots advertising, online banner, and social media.
Task : Blog Design, E-Newsletter, Animated Banner
Overview : SK-II is a luxury skin care product brand. The challenge was to engage consumers through a regularly updated blog post that focused on skin care tips.
Task : Event invitations, posters, Product booklet brochure
Overview : Undertone offers online advertising display and video advertising services that allows businesses to target ads to specific locations, demographics and keywords.
Role : Art Director, Sr. Visual Designer
Overview : Anden Hud is a is a home wear and accessories online retailer, headquartered in Taipei Taiwan. The main target market include Taiwan, China, and Hong Kong
Task : Homepage redesign
Role : Art Director, Visual Designer
Task : Illustration, Pattern Design, Product Design
EA mobile is a lead mobile game company. The project requirement was to design a monthly e-newsletter that included new products and promotional messages.
Task : Photo retouch, Animation storyboard, Flash animation
Produc t Design, Website, Grassroot
Purpose : Experimental
Goal : Be Green
The “Green Product” – a re-usable water bottle was designed for encouraging people to drink tap water v.s. to buy bottled water. The graphics were inspired by the beauty of nature. In order to extend the concepts and reach more audience, we promoted it further with a grassroots approach. I designed a tape-on flyer with information about tap water and green-related fun facts and distributed it to cyclists . This project won a Gold award from the 2012 Summit International Awards "Green Market Campaign".