BaubleBar: Responsive e-commerce site

Task: Category page redesign - ux process
Overview:  Redesign category page with the primary goal of increasing conversion and allow users to easily browse and find the products they want.
Responsibility: ideation, user research, usability testing
Load time decreased 40%
Bounce rate decreased 20%
Funnel conversion increased 45%

BaubleBar: Responsive e-commerce site

Task: Visual design
Overview:  Redesign category page with the primary goal of increasing conversion and allow users to easily browse and find the products they want.
Responsibility: Define responsive grid system, aligned visual language with brand guideline

TheLadders Recruiter Responsive site

Task: Candidate profile page redesign
Overview:  Recruiters often express concern that in order to read a job seeker’s information they have to download the resume because the thumbnail is too small to read.
By simplifying design layout, and using all real estate to show the resume, the Responsive Site project created site performance needed by the recruiter for its improved function and clarity before download.
Responsibility: ideation, usability testing, visual design


TheLadders Recruiter Mobile App

Task: iPhone on-boarding
Overview:  Increase app retention by sending users push notifications when there are new candidates.
Responsibility: visual design, animation design
Download the latest release in the App store

J.P. Morgan Private Bank- iPad App for quarterly report  

Task: iPad app design
Overview: Premium clients usually have a busy schedule, therefore being efficient is important for them.
This app allows users to jump to any section by tapping a keyword, giving them the option to navigate through highlighted sections only.  The non-linear experience is a much more efficient way to read the important part of a report than a traditional PDF format. 
Responsibility: wireframe, visual design

J.P. Morgan Private Bank  

Task: Responsive design
Overview: J.P. Morgan Private Bank wanted to create a responsive website for different regions. My design is consistent with the corporate branding as well as provides a modern and premium feeling in order to match the high-class private bank consumer’s profile.
Responsibility: visual design

Visit J.P. Morgan Private Bank-North California >

iHeart Radio

Task : UX / UI design
Overview : iHeartRadio is an Internet radio platform owned by Clear Channel Broadcasting, Inc. The challenge is  to maximize the iHeartRadio iPad app user experience by creating a design that builds on the iPhone presentation, and accounts for a larger screen size.
Responsibility: wireframe, visual design, animation design

view more samples >


Western Union

: Mobile App, Print Ads, Animated Banner
Overview : Western Union is an extensive money transfer service company. We co-operated with Morock, a main stream advertising agency, as well as other international agencies to develop integrated advertisement.


Dish Network

Task : Mobile App, Print Ad, Animated Banner, Social Media Website Banner
Overview : DISH is a satellite TV programming provider. I developed 360。communication messages over several years through different channels such as newspaper, DM, grassroots advertising, online banner, and social media.



Task : Event invitations, posters, Product booklet brochure  
Overview : Undertone offers online advertising display and video advertising services that allows businesses to target ads to specific locations, demographics and keywords.
Role : Art Director, Sr. Visual Designer



EA mobile is a lead mobile game company. The project requirement was to design a monthly e-newsletter that included new products and promotional messages.