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01 / 2016 Product Designer
chiehtrovel design New York, NY
Clients: HealthKick, PlateRate

12 / 2015 - 01 / 2016 Sr. UI / UX Designer
BaubleBar Inc. New York, NY
Lean UX design principle and practice; Conducted usability testings and design studio sessions; Redesigned category page to improve user experience across all devices; Enhanced homepage cms functionality, Partnered with product manager, engineers, data scientists to deliver a user-centric and measurable product experience across platform; Collaborated with merchandise and marketing team to improve cms usability. 

  • Homepage load time decreased 43% ; bounce rate decreased 8%
  • Homepage funnel conversion increased 13% 
  • Category page load time decreased 40% ; bounce rate decreased 20%
  • Users load 2x among of products than before 
  • Category page funnel conversion increased 45%
  • Overall site conversion rate increased 10%

11 / 2014 -12 / 2015 UI / UX Designer
TheLadders New York, NY
Lean UX product-engineer work environment; Helped usability testing; Maintained and created new features for responsive site and mobile app. Partnered with product manager, engineers, data scientists to deliver a user-centric and measurable product experience across platform

  • Designed and animated UI for recruiter mobile app on boarding that resulted in 20% of more users enabling the push notification.
  • Redesigned profile completion reminder tool for JS site that resulted in 19% of more users to upload resume, and fill up their profile. 

06 / 2014 - Sr. UI Designer (contractor)
Razorfish New York, NY
Client : JPMorgan, JPMorgan Private Bank

07 / 2013 - 04 / 2014 - UI/UX Designer(contractor)
iHeartRadio New York, NY

10 / 2008 - 04 / 2013 - Senior Digital Designer
Admerasia Inc. New York, NY
Clients : Western Union, DISH, MassMutual, SK-II (P&G), EA Mobile

  • Worked closely with creative director and team members to develop creative ideas to meet business objective
  • Created mock-ups, prototypes for presentation
  • Supervised and coordinated with programmers, photographers, and re-touchers
  • Managed a small team of freelancers
  • Performed layout editing, web visual design, advertisement design, animation banner and other creative functions

Tool: Sketch, Invision, Axure, Adobe creative suite (Indesign, Illustrator, Photoshop, Flash, After Effect)
UX: Moderated and unmoderated user research, Wireframing, Prototyping
UI: Responsive web design, visual design

MA in Communication design / Digital focus
Pratt Institute New York, NY

Bronze-Summit International Awards
MassMutual Branding “160 Years” Print

Gold-Summit International Awards
Admerasia Green Market Campaign - “Water Bottle”

Silver-W3 Awards
Loconuts “Stuff Pal”